Internal app testing and store distribution made easy

Bitrise Release Management simplifies distributing your iOS and Android apps to testers or directly to app stores—all from one platform, from the CI you choose.

Share app previews and get feedback faster

Faulty releases lead to uninstalls. Early app validation helps prevent costly fixes. That’s why Bitrise Release Management makes it easy to share your app with internal testers before it goes live.

Quickly share test versions OTA

Install your app on test devices over-the-air (OTA), bypassing App Store Connect and Google Play Console. Use public links for external testers and private links for internal testing.

Access build files fast

Stop wasting time sifting through emails, shared drives, or CI logs for app builds. Bitrise Release Management locates IPA, APK, and AAB files in seconds, letting you share builds with one click.

Prevent app uninstalls

Quickly distribute builds to testers, lighten manual QA, accelerate testing, and reduce the chance of critical errors reaching users.

Next-level test quality

Guide testers to key features with 'what to test' metadata, helping catch bugs early.

Opinionated App Store and Google Play releases

Whether you prefer manual control or automation, Bitrise Release Management streamlines the distribution of your app to App Store Connect and Google Play Console, making it easier to manage your releases.

Error-free releases

Never click the wrong button again. With automated store publishing to App Store Connect and Google Play Console, you can avoid costly public-facing mistakes.

One platform for iOS and Android

Juggling complex submission processes creates confusion and wastes unnecessary mental bandwidth. Standardized iOS and Android store submissions with a single platform, simplifying the submission process regardless of your plan.

Ensure the right people have the right access

Manage who can access and control app submissions with role-based permissions, ensuring the right people have the right access—ideal for larger organizations with multiple apps and teams, and automatic deprovisioning former employees.