Overview

Better Sales BDC (Better Car People) is a fully managed sales business-development center (BDC) service that combines live agents, AI-assisted tools, and process-driven outreach to respond quickly to internet leads, nurture prospects for up to 90 days, and schedule showroom appointments for dealer sales teams. The solution emphasizes fast first response, multi-channel outreach (phone, text, email, chat), prioritized follow-up, and ongoing re-engagement of inactive or loyalty customers to drive more qualified showroom visits and conversions.

Features and Capabilities

• Lead Response & First Contact: Rapid, compliance-aware outreach to new internet leads (phone, SMS, email, chat) with a target to engage customers within industry-standard SLA windows to maximize conversion.
• Nurture & 90-Day Follow-Up: Continuous follow-up sequences and human outreach over an extended nurture period (commonly 90 days) to re-engage warm or cooling leads and recover stalled opportunities.
• Appointment Setting & Showroom Bookings: Trained agents qualify prospects and set confirmed appointments, delivering handoffs to in-dealership sales staff so floor teams focus on closing.
• AI + Human Hybrid: AI tools accelerate response and message personalization while humans manage nuance, voice calls, and complex negotiations — combining speed with empathy and compliance oversight.
• Campaigns & List Activation: Short-term and long-term outreach campaigns to convert cold manifests and target lists into showroom appointments using human conversations rather than just templates.
• Performance Visibility & Insights: Real-time dashboards, QA, and agent-level metrics to track who followed up, when, and how — enabling coaching, accountability, and continuous optimization.
• Rescue & Re-engage Workflows: Automated and human workflows to detect missed or stalled leads and execute real-time rescue sequences to prevent lost opportunities.
• Training & QA Integration: Call review, mystery shop data, and training loops feed coaching programs so BDC behavior aligns with dealer goals and compliance standards.
• OEM & Dealer Program Alignment: Services can be aligned to OEM program requirements and dealer processes, enabling consistent branding, reporting, and accepted workflows across rooftops.