Shoppers feel urgency and see value, not just price

Badges automatically highlights the unique details of every vehicle on your lot, building value and create urgency and taking the focus off of price

Build value while researching inventory

The #1 reason people visit your website? To research new & used inventory. Badges shows shoppers what makes your used vehicles unique and your new inventory different from your competitors’. Conversations begin with value, rather than a race to the bottom on price. If you have inventory, you need Badges.

Increase engagement while browsing

Consumers that engage with Badges-enhanced inventory consistently outperform regular website visitors. They spend nearly triple the time on your site, visiting 3x more pages per session.

Important vehicle attributes, highlighted

At a glance, consumers see unique data points like average time on the market, high-demand vehicles, quick sellers, warranties, awards, and more. 

Full inventory coverage, automatically

Badges works great on both new and used inventory, and we automatically apply them every day to all inventory after initial setup.

The benefits your dealership will love

The sales cycle shortens when you 1) build value and create urgency, focusing less on price and 2) make it easy for people to do all of their research with you. 

Build value aside from price

On a daily basis, sales teams are confronted with pricing-only discussions. Badges provides market-relevant and vehicle-specific talking points for their everyday customer interactions that move beyond price to value.

Create urgency

Badges uses real-time market data to showcase each vehicle’s supply and demand in your local market. At a glance, consumers see average time on the market, high-demand vehicles, quick sellers, and more. When presented with market-driven facts, shoppers act with greater urgency to purchase their next car or truck.

Create custom badges

Use Badges to showcase your own unique specials. Badges are fully configurable giving you flexibility to include key messages and promotions.

Customize the look and feel

With Badges, you can customize the look & feel to match your site, and even create your own custom Badges. Easily manage your custom Badges directly from within your website or our app.

What sets Badges apart

Fully Automated

TradePending ingests your inventory daily, automatically applying, you guessed it, badges to the SRP and VDP.

Customizable

Create and customize “Manager’s Specials” to promote home delivery, new tires, new brakes, and other custom options.

Mobile-Optimized

Badges are mobile-optimized for the best consumer experience on your website.

Design Integration

Customizable branding to match your website design.

Support & Implementation

Best-in-class customer support, training, and implementation.

Make your inventory stand out

Categories and Examples of Badges

VIN-based

Verified Rare Body Type, Popular Color

Supply-driven

Low Inventory Regionally

Demand-driven

Market Favorite, High-Demand

Used Car

Low Mileage, Certified Pre-Owned

Awards

Best Warranty, Best Fuel Economy

Warranty

Remaining Warranty

Price

Verified Best Price, Price Reduction

Custom

At Home Delivery, New Brakes, New Tires