Badger Maps is a field sales and territory management software designed to help sales teams and field service professionals optimize their routes, manage customer accounts, and track sales activities efficiently. It integrates with major CRMs and allows users to visualize customer locations, plan and adjust routes, and export routes to their calendars. The platform is accessible via web and mobile, supporting both individual and team workflows.

Key Features

Route Optimization Automatically plans the most efficient routes for multiple stops, saving time and reducing travel costs.

• Optimizes routes with 100+ stops
• Incorporates live traffic updates
• Estimates mileage, travel time, and total route duration.

Territory Management Visualizes and organizes customer and prospect data on interactive maps.

• Automatically plots customer addresses
• Color-codes customers for priority and segmentation
• Allows geographic assignment of customers to teams.

CRM Integration & Management Supports integration with external CRMs and offers basic CRM functionalities.

• Imports data from spreadsheets or CRM systems
• Tracks customer interactions and sales activities
• Can be used as a standalone CRM.

Calendar & Export Features Enables synchronization with personal or team calendars and easy data export.

• Exports routes and appointments to preferred calendars
• Exports accounts and reports for analysis and expense tracking.

On Map & Recent Tab Provides quick access to customer information and recent interactions.

• Lists all accounts visible on the map
• Shows recently viewed accounts for quick reference.

Follow-ups Helps users manage and prioritize upcoming follow-up activities.

• Tracks and organizes follow-up tasks
• Ensures no important customer is overlooked.

Reports & Analytics Generates detailed reports on routes, mileage, and sales activities.

• Shares route and mileage reports with managers for expense calculation
• Provides insights into sales performance and efficiency.

Benefits

Improved Efficiency Reduces travel time and fuel costs by optimizing routes and incorporating live traffic data.

Enhanced Sales Management Enables better territory management and prioritization of high-potential customers.

Seamless Integration Works with existing CRM tools and calendars, minimizing disruption to established workflows.

Data Security & Accessibility Supports secure data export and is accessible on web and mobile devices, ensuring flexibility and protection.