Tamr’s B2C Customers data product is an AI-native Master Data Management (MDM) software solution designed to unify, cleanse, and activate consumer data from multiple sources. It provides organizations with a comprehensive, real-time, 360-degree view of each customer, centralizing behavior, preferences, purchase history, and interactions. This enables improved personalization, efficient marketing, and better customer engagement by integrating seamlessly with CRMs, marketing automation platforms, and customer data platforms. The solution also offers tools to assess and improve data quality, identify upsell and cross-sell opportunities, and streamline internal collaboration for continuous data enhancement.

Key Features

360° Customer Views Centralized, customizable pages for each customer.

• Aggregate behavior, preferences, and purchase history
• Enable actionable insights for communication and personalization

Activated Customer Data Real-time integration with business systems.

• Syncs with CRMs, MAPs, and CDPs
• Ensures up-to-date golden records for campaigns

Data Quality Report Card Ongoing evaluation and improvement of data quality.

• Provides expert guidance and actionable recommendations
• Moves beyond basic metrics to deeper insights

Upsell and Cross-Sell Opportunities Reveals new business opportunities through unified data.

• Identifies overlaps and reduces redundant outreach
• Improves efficiency and highlights underutilized systems

Benefits

Enhanced Customer Understanding Delivers a holistic, accurate view of each customer.

• Enables highly personalized experiences
• Strengthens customer relationships

Operational Efficiency Reduces manual data preparation and errors.

• Automates data unification and cleansing
• Streamlines marketing and sales processes

Business Growth Enablement Uncovers new revenue and engagement opportunities.

• Supports upsell and cross-sell strategies
• Informs strategic decision-making with real-time insights