Leadspace B2B Market Activation Packs (MAPs) are cloud-based, pre-built data and segmentation solutions designed to help B2B sales and marketing teams quickly explore, map, and activate targeted market segments. MAPs leverage Leadspace’s proprietary B2B data graph, which includes over 230 million companies and 700 million people, to provide dynamic, unified buyer profiles across popular territory and audience segments such as the Fortune 1000, U.S. Federal Government, U.S. Enterprise, SMBs, and franchises. The solution enables users to visualize territories, identify whitespace, and campaign to the best-performing segments by targeting accounts and personas with the highest revenue potential. MAPs are integrated with Leadspace Studio and can be activated directly in CRM, marketing automation, and digital ad platforms, supporting fast go-to-market execution and improved sales productivity.

Key Features

Visual Profiling and Segmentation Explore and map 360-degree slices of key market segments.

• Pre-built packs for common B2B segments (e.g., Fortune 1000, SMBs)
• Visual territory and audience mapping

Unified Buyer Profiles Leverage a comprehensive B2B data graph for enriched company and contact data.

• Over 230M companies and 700M people
• Dynamic, unified profiles for accounts and buying groups

Market Activation Directly activate targeted segments in sales and marketing systems.

• Integrates with CRM, marketing automation, and ad platforms
• Enables fast campaign launches and territory assignments

Whitespace Identification Identify untapped opportunities within defined market segments.

• Visualize and target accounts/personas with highest revenue potential
• Supports territory planning and sales optimization

Benefits

Accelerated Go-to-Market Quickly launch targeted campaigns to high-value segments.

• Reduces time to market for new campaigns
• Improves sales and marketing alignment

Increased Sales Productivity Focuses resources on the most promising accounts and personas.

• Reduces wasted effort on low-potential leads
• Enhances conversion rates and revenue growth

Data-Driven Market Strategy Enables strategic planning with comprehensive, unified data.

• Supports territory and whitespace analysis
• Informs segmentation and targeting decisions