AI-native MDM software that unifies and enriches B2B customer data, delivering real-time, accurate, and actionable customer insights.
Vendor
Tamr
Company Website
Tamr’s B2B Customers Data Product is an AI-powered Master Data Management (MDM) software designed to unify disconnected B2B customer datasets into a single, enriched, and continuously updated view. It validates and enriches company records, provides a comprehensive 360-degree customer perspective, and ensures real-time access to accurate customer data across systems. The solution integrates third-party data, delivers actionable data quality insights, and supports strategic account management and operational efficiency by reducing data silos and improving data reliability.
Key Features
Company Verification Validates customer records against extensive referential datasets.
- Confirms each customer as a real, existing corporate entity.
- Improves data integrity and accuracy.
360-Degree Customer View Provides a unified and enriched view of customers.
- Leverages corporate hierarchies for strategic account management.
- Empowers teams with complete, actionable customer data.
Tamr RealTime Ensures always up-to-date customer golden records.
- Delivers the best version of enterprise data to all users and applications.
- Facilitates collaboration and feedback for ongoing data quality improvement.
Data Quality Report Card Assesses and guides improvements in customer data quality.
- Moves beyond basic metrics to deeper data insights.
- Offers actionable recommendations for continuous improvement.
Enrichment and Insights Enhances customer data with trusted third-party sources.
- Integrates new attributes with a single click.
- Compares and onboards reputable datasets without added complexity.
Benefits
Improved Revenue Opportunities Unifies and enriches customer data to reveal new business possibilities.
- Identifies upsell and cross-sell opportunities.
- Reduces customer churn by supporting better engagement.
Operational Efficiency Streamlines data management and reduces manual effort.
- Reduces time spent on data preparation and validation.
- Improves data accessibility and reliability for all business functions.