Create optimized user experiences

Boost conversion and engagement, and add real-time relevance to product recommendations, with reinforcement learning–based capabilities available only through Azure. Select hero content, optimize layouts, and personalize offers with two API calls. Use AI Personalizer, part of Azure AI Services, as a standalone personalization solution or to complement existing ranking engines—with no machine learning expertise required.

Features

• **Maximize business results with real-time learning: **Give customers relevant experiences that improve over time based on their behavior. Improve click-through on home pages, create personalized channels, or optimize coupon offers and terms. Let AI discover what maximizes results to stay on top of changing trends. Unlike recommendation engines that offer a few options from a large catalog, AI Personalizer presents the single best outcome for a user every time they interact with your app.
• **Get up and running quickly: **Embed AI Personalizer by adding two lines of code. Easily inspect the accuracy of predictions and optimize as needed. AI Personalizer works with your data in any form. Start with no data or tap into an existing dataset to jump-start reinforcement learning. After it's embedded, AI Personalizer can skip the learning curve. When you turn on apprentice mode, the service learns alongside your existing solution without being exposed to users until it meets your performance threshold.
• **Easily gauge how it's working: **Interpret and evaluate AI Personalizer through the interface. Validate results by reproducing them, and gauge effectiveness of parameters with a stack-ranked view. For example, evaluate the impact of age, gender, and time of day on content engagement.