Overview

Axtria MarketingIQ is the next generation commercial marketing analytics product for Life Sciences companies that enables superior brand performance through market attribution, delivering timely insights that drive effective planning, evaluation, and execution. Axtria MarketingIQ drives marketing impact based on decades of domain experience to expertly replace simpler intermittent analytics with continuous predictive smart analytics. It democratizes business analytics and provides sophisticated granular models with unmatched powerful compute in a collaborative environment that enables experts to focus on more complex bespoke problems.

Features

Superior Market Mix Modeling Engine

• Effortlessly achieve marketing performance through a unique mix of data mining and budget optimization capabilities
• Leverage the featured modeling techniques and capabilities to reach successful brand outcomes
• Make informed marketing decisions by converting data into actionable business insights Revolutionizing AI-Led Market Decisions
• Data agnostics – Create significant impact with data coming from multiple sources in various formats
• Make insightful decisions with real-world recommendations offering competitive performance
• Consume and operate with strategic intelligence to innovate new dimensions of business success Transparency & Configurability
• No black box – Demystify analytical modeling to achieve repeatable outcomes and build an in-house data science practice
• Life Sciences specific real-world modeling – Leverage flexible configurations capability
• Work smart – Reuse the existing models for newer brand initiatives without starting from scratch