Overview

Axtria CustomerIQTM is the most advanced omnichannel-driven customer engagement solution for the life sciences industry. It enables personalized interactions, at scale to optimize commercial activity. Axtria CustomerIQTM combines the power of AI/ML-based analytics with a unique knowledge of the customer journey to recommend Next Best Experiences (NBX) through Next Best Action (NBA) recommendations, significantly improving the interaction between the life sciences company and its customers. Axtria CustomerIQTM provides a complete, continuous 360° view of the customer while automating and optimizing the efficiency of both sales and marketing channels, driving higher revenue.

Features

Low code self-service operations Get up and running quickly with minimal technical implementation effort. Superior open AI Flexibility to interact with or bring your own AI models. Customer-focused data-centric architecture Life Sciences specific focus on data complexities, regulatory environments, and commercial models.