Linear channel assembly and personalized ad-insertion service

• Create live streams with low running cost by using existing encoded content.
• Boost audience engagement by delivering relevant program content and personalized ads.
• Give viewers a seamless, TV-like viewing experience without buffering between program content and ad breaks.
• Optimize monetization opportunities with personalized ads and assembled linear channels.

How it works

AWS Elemental MediaTailor is a channel assembly and personalized ad-insertion service for video providers to create linear over-the-top (OTT) channels using existing video content. The service then lets you monetize those channels—or other live streams—with personalized advertising.

Use cases

Launch linear channels

Use a VOD library to quickly get a live channel running in a cost-efficient manner with Channel Assembly.

Receive accurate ad metrics reporting

Launch personalized ads and get accurate ad view metrics without losing revenue from missing data or lost impressions.

Combine VOD and live content for streams

Schedule both VOD and live video content with personalized ads into new streams distributed across platforms.