Overview

Digital Air Strike’s Awareness solutions (DAS Awareness) help automotive retailers increase brand visibility and reach in-market consumers through targeted digital advertising, social campaigns, streaming video, and reputation enhancement. The offering combines proprietary audience targeting, programmatic streaming (including Amazon/OTT integrations), social media campaigns, inventory-driven creative, and review-generation tactics so dealers stay top-of-mind, attract qualified traffic, and convert shoppers into buyers.

Features and Capabilities

• Targeted Advertising: Uses proprietary audience data and third-party insights to run hyper-targeted display, social, and streaming video ads that reach in-market consumers and retarget site visitors.
• Amazon/OTT Streaming: Streams non-skippable or high-completion video ads to streaming platforms leveraging Amazon first-party signals to reach viewers by behavior, location, and credit/interest attributes.
• Smart Conquest Campaigns: Builds conquest lists from a large, opt-in database to email and retarget new consumers outside a dealer’s CRM, with match-back reporting to attribute sales.
• Inventory-Driven Creative & VDP Promotion: Automatically creates and promotes inventory ads and videos tied to each vehicle (video posting to dealer channels and targeted VDP promotion).
• Social Media Management: Custom content creation, posting, and paid social campaigns (Facebook/Instagram carousel ads, VDP Power Social) to keep local audiences engaged.
• Reputation Management & Review Generation: Tools and workflows to request reviews via SMS/text, monitor online reputation, and respond to feedback to improve trust and conversion.
• Real-time Reporting & Match-Back: Dashboards and periodic match-back analysis to link campaign activity to vehicle sales and service outcomes.
• Geofencing & Event/Partner Targeting: Localized geofence campaigns (e.g., around events or team venues) to associate brand with local audiences and increase awareness.
• Email & Retargeting Orchestration: Hyper-targeted email sends combined with social retargeting to nurture and re-engage discovered audiences.