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Autopoint Known DefectorsAutopoint, a Solera company

Ability to target known defectors, your OEM vehicle owners who serviced at an aftermarket location in the last 6-12 months.

Vendor

Vendor

Autopoint, a Solera company

Product details

Program Features

  • Maximize Service Revenue.
  • Focus on In-Market Buyers & Customer Defectors.
  • Leverage powerful data to solve dealer service absorption problems.
  • Ability to target customers who own your OEM’s vehicle make and who have been searching for service options.
  • Ability to target known defectors, your OEM vehicle owners who serviced at an aftermarket location in the last 6-12 months.
  • Reach potential customers when they are reactively searching for service, due to a need for their vehicle.
  • Comprehensive reporting available in AutoPoint’s Engage Marketing Platform. Correlate digital marketing campaign impressions to actual visits at your dealership.