The automotiveMastermind platform leverages predictive analytics and machine learning to empower automotive retailers to connect with buyers and enhance the purchasing experience. By intelligently connecting data, the platform provides dealers with market insights to accelerate car sales. It answers key questions such as who is in market, when they will be in market, why they are in-market, what vehicle they are most likely interested in, and how to build a deal aligning with their transaction preferences. The platform aims to improve sales effectiveness, increase loyalty, maximize market share, and generate more demand.

Mastermind's Behavior Prediction Score® automatically ranks prospects based on their propensity to buy, removing guesswork from sales and marketing strategies. Actionable Intelligence provides dealers with market insights to sell more cars faster. Behavior Prediction Drivers® and Mastermind CoPilot equip dealership sales and marketing teams with relevant talk tracks for each prospect. Mastermind Mobile extends this actionable intelligence to cell phones and tablets, allowing users to seize sales opportunities on the go.

The platform facilitates targeted, predictive marketing campaigns that automatically engage buyers with personalized messaging. It focuses on effective messaging, automatically selecting the right offers, channels, and cadence to nurture shoppers into buyers based on predicted triggers. By layering thousands of data points to build dynamic buyer profiles, Mastermind enables dealers to prioritize and proactively engage prospects with personalized print and digital campaigns, creating a consistent customer journey across platforms to convert high-potential buyers faster.

Features & Benefits

• Predictive Analytics: Utilizes machine learning to predict buyer behavior, market timing, and vehicle interest.
• Behavior Prediction Score®: Automatically ranks prospects on a scale of 0-100 based on their propensity to buy.
• Actionable Intelligence: Provides dealers with market insights to execute necessary actions for accelerating sales.
• Mastermind CoPilot: Empowers sales and marketing teams with relevant talk tracks for prospect conversations.
• Mastermind Mobile: Brings actionable intelligence to mobile devices for seizing sales opportunities anywhere.
• Targeted Campaigns: Automatically engages buyers with personalized messaging, offers, channels, and cadence.