The Automotive Marketing Platform by VinSolutions leverages Cox Automotive's native customer data platform (CDP) to unify and enrich dealership data with proprietary shopper insights. It enables dealerships to activate personalized, AI-powered marketing automation campaigns across multiple channels, including email, text messaging, and direct mail. By utilizing real-time consumer data and shopper activity from Kelley Blue Book, Autotrader, and Dealer.com, the platform identifies opportunities, segments audiences automatically, and delivers personalized offers based on online shopping behavior. Key features include AI-powered segmentation, automated campaigns, predictive insights from shopper signals, ROI tracking, a 360° customer view integrated with VinSolutions CRM, and an opportunity list to prioritize outreach. An optional direct mail add-on extends reach. The platform aims to increase sales, with dealers seeing an average of nearly 10X ROI, and provides support from an experienced automotive marketing specialist.

Features & Benefits

• AI-Driven Personalized Marketing: Activates dynamic, AI-powered automated campaigns using real-time consumer data and insights from Cox Automotive's CDP.
• Predictive Insights & Segmentation: Identifies opportunities using real-time buying signals from millions of shoppers and automatically updates audiences with the latest consumer data.