Overview

Salsify's Product Experience Management (PXM) platform empowers brands, retailers, and distributors to deliver compelling product experiences across all digital touchpoints. By centralizing product content, connecting seamlessly with the commerce ecosystem, and automating business processes, Salsify enables organizations to enhance efficiency, drive sales growth, and lead in the digital marketplace.

Features and Capabilities

• Centralized Product Content Management: Consolidate all product information into a single, reliable source, ensuring consistency and accuracy across all channels.
• Seamless Syndication: Effortlessly distribute product content to various consumer touchpoints, including retailer websites, marketplaces, and social media platforms, ensuring a consistent brand presence.
• Enhanced Content Creation: Enrich product pages with rich media elements such as videos, interactive images, and detailed descriptions to engage customers and boost conversion rates.
• Global Data Synchronization Network (GDSN) Integration: Synchronize standard supply chain, marketing, and ecommerce attributes globally, maintaining up-to-date and accurate product information across all channels.
• AI-Powered Automation: Leverage artificial intelligence to automate repetitive tasks, streamline workflows, and reduce manual intervention, leading to increased operational efficiency.
• Digital Shelf Analytics: Gain actionable insights into product performance, monitor content effectiveness, and identify opportunities for optimization to stay competitive in the digital marketplace.
• Catalog Sites: Create secure, on-brand, and always up-to-date digital product catalogs to facilitate seamless sharing of product information with stakeholders.
• Seamless Integrations: Connect Salsify's PXM platform with existing enterprise systems, including ERP, CRM, and DAM solutions, ensuring a cohesive and efficient digital ecosystem.