Overview

Automated Lead Response by CDK Global is an intelligent internet lead response system designed to immediately engage car buyers with quality messages 24/7. It integrates with the Omnichannel Storefront to provide VIN-specific information and actionable messaging that drives customers further down the purchase funnel. This solution helps dealerships optimize their internet lead management, ensuring every lead receives a timely and relevant response.

Features

Intelligent Responses

• Instantly send responses to internet leads with VIN-specific information that matches their inquiries. Actionable Messaging
• Link customers to your Omnichannel Store to see the vehicle they want and begin building their deal. Efficient Lead Management
• Help your BDC and internet agents work smarter by eliminating the need to gather information from multiple sources. All-Inclusive Platform
• Respond to internet leads from any source on one seamless platform. CRM Visibility
• Receive notifications in your CRM with a link to the email sent, allowing easy tracking of internet lead engagement. Consistent Price Quotes
• Provide customers with pricing that matches your Omnichannel Store. Customizable Messaging
• Edit internet lead-response emails to reflect your unique brand voice. Optional Delayed Response
• Control when internet lead-response emails are sent to customers and delay them if needed.

Benefits

• Increase Engagement: Automated lead response emails generate 10x more engagement than generic CRM auto-responders.
• Boost Efficiency: Streamline lead management processes, allowing your team to focus on high-value tasks.
• Enhance Customer Experience: Provide timely, relevant responses that move customers down the purchase funnel faster.
• Improve Tracking: Easily track lead engagement and guide the car-buying journey with CRM visibility.