Overview

Aura by Mediaocean is a cost management solution designed to streamline the process of creating, managing, and approving cost estimates for media campaigns. It helps organizations maintain financial control and transparency throughout the campaign lifecycle.

Features

Cost Estimation

• Create detailed cost estimates for media campaigns
• Ensure accurate budgeting and financial planning Approval Workflows
• Streamline the approval process for cost estimates
• Automate notifications and approvals to reduce delays Budget Tracking
• Monitor budgets in real-time to ensure financial control
• Adjust estimates and budgets as needed to stay on track Integration with Media Buying
• Seamlessly integrate with media buying platforms
• Ensure consistency and accuracy across financial and media planning Reporting and Analytics
• Generate detailed reports on cost estimates and budget utilization
• Analyze financial data to support decision-making Vendor Management
• Manage cost estimates and budgets with media vendors
• Streamline communication and negotiations

Benefits

• Financial Accuracy: Ensure precise cost estimation and budgeting for media campaigns.
• Operational Efficiency: Automate approval workflows to save time and reduce manual effort.
• Enhanced Transparency: Gain clear visibility into budget utilization and financial performance.
• Data-Driven Decisions: Use detailed reports and analytics to make informed financial decisions.
• Streamlined Vendor Management: Efficiently manage financial interactions with media vendors.