Overview

Leanplum Audiences is an audience and profile management capability inside the Leanplum mobile engagement platform that enables marketers to build, preview and reuse granular user segments for campaigns and product experiments. It combines behavioral, demographic and device attributes with realtime user profiles, predictive audience insights, imports and bi-directional integrations so teams can target personalized push, in-app, email and other channels from a single place.

Features and Capabilities

• Audience creation & segmentation: Drag-and-drop / rule-based Audience Builder to compose segments from behavioral events, user attributes, location and device signals — includes recency/frequency and aggregation operators for precise cohorts.
• Realtime user profiles: Persistent realtime profiles that aggregate up to thousands of user attributes for fast segmentation and personalization at delivery time.
• Audience insights & reach prediction: Immediate audience preview with estimated reach and channel eligibility (e.g., push vs email) so marketers see who will be targeted before launching campaigns.
• Imports & CDP/analytics integrations: Support for importing audience lists and syncing audiences bi-directionally with CDPs, analytics platforms and third-party tools to keep segments in sync across the stack.
• Cross-channel activation: Audiences created in the builder are usable across Leanplum’s messaging and in-app experiences (push, in-app messaging, inbox, email), enabling consistent personalization across channels.
• A/B testing and experimentation: Use audiences to drive experiments and targeted A/B tests, linking segmentation to product experiments and optimization workflows.
• List management & file import/export: CSV import/export for list-based workflows alongside rule-driven cohorts for operational flexibility.
• Privacy & governance controls: Attribute filtering and governed event schemas (platform-level controls) to help enforce data hygiene and compliant targeting.

Technical/Operational Notes

• Real-time evaluation of audience membership supports immediate campaign previews.
• Integrations with analytics/CDP vendors let data engineering teams sync cohorts server-side