Finally reconcile digital advertising and in-store visits

AudienceLabs by MyTraffic empowers marketers to connect digital advertising with physical store performance. It offers advanced audience targeting, unbiased media attribution, and real-time campaign performance insights—enabling smarter decisions and higher ROI for omnichannel strategies.

Features

• Audience Reach: Identify and engage high-potential audiences using accurate, location-based data.
• Campaign Performance: Measure the real-world impact of digital campaigns on in-store visits.
• Attribution by Media: Perform unbiased attribution to understand which channels drive foot traffic.
• Performance Reporting: Generate detailed reports to evaluate and optimize campaign effectiveness.
• Catchment Area Insights: Understand local audience behavior to refine targeting and messaging.