Foursquare Audience is a marketing platform that leverages location-based data to create and target highly customizable audience segments. It offers over 1,500 ready-to-use segments and integrates with major programmatic platforms for enhanced campaign effectiveness.

Key Features

• Highly Customizable Segments: Create personalized audience segments based on real-world actions such as visitation habits and demographics.
• Over 1,500 Ready-to-Use Segments: Access a wide array of pre-built audience segments like Holiday Shoppers or Fast Casual Diners.
• User-Friendly Interface: Utilize the self-serve Audience Designer for segment creation and benefit from expert support for tailored audiences.
• Privacy-Focused: Employs privacy-protecting features, ensuring responsible collection and use of location data.
• Integration with Major Platforms: Activate audiences across digital, social, CTV, OOH, and more.

Benefits

• Enhanced Campaign Success: Boost Return on Ad Spend (ROAS) through precise targeting of in-market consumers.
• Increased Foot Traffic: Drive more visits by targeting specific behaviors and re-engaging lapsed customers.
• Competitive Advantage: Reach customers who have visited competitors to gain market share.
• Personalized Marketing: Deliver targeted messages aligned with real-world consumer behaviors.