Overview

ShareThis Audience Segments is a behavioural data‑service that captures real‑time user interest and intent signals across millions of global websites, refines them using machine‑learning and natural‑language‑processing, and packages them into ready‑to‑activate audience segments for marketers. It allows advertisers and agencies to target, enrich, personalise and activate campaigns across display, social, video, CTV and other channels with scale and compliance in mind.

Features and Capabilities

• Standard & custom segments: Over 1,000 off‑the‑shelf audience segments, plus ability to build custom segments tailored to campaign keywords, behaviours and life‑events.
• Real‑time intent data: Observes user behaviour from millions of websites in real time (e.g., clicks, shares, page views) and uses NLP to map meaning and intent.
• Enrichment & activation: Enables brands to enrich first‑party data and activate audiences across programmatic platforms, display, social, CTV etc.
• Privacy‑compliant & quality‑assured: Data is sourced with consent, processed with transparency and meets industry standards for quality and compliance.
• Scale & vertical coverage: Supports multiple verticals (retail, CPG, automotive, B2B, financial services, healthcare etc) and global scale (billions of events monthly).
• Flexible deployment: Segments are available for immediate activation via partner platforms or API integrations, enabling fast campaign launch.