Overview

ShareThis Audiences is a SaaS platform that transforms real‑time behavioral signals from millions of websites into actionable audience segments for marketers and advertisers. It enables targeting of high‑intent consumers by leveraging interest, intent and engagement data at scale. With more than 1,000 off‑the‑shelf segments and the ability to build custom segments, ShareThis empowers brands to activate across display, social, connected TV and digital channels while adhering to privacy and data‑quality standards. The platform emphasises rapid deployment (within 24 hours for custom audiences), transparency, consented data sourcing, and scale (1.5 billion users tracked, 18 billion monthly events) to support targeting, insights and enrichment use‑cases.

Features and Capabilities

• Standardised & Custom Segments: The platform offers over 1,000 ready‑made audience segments for immediate use, and supports tailored custom segments based on keywords, URLs, devices, geos and other signals.
• Real‑Time Behavioural Signals: Data derives from real human interactions across 3 + million domains and global web properties; signals are processed via natural‑language processing, machine learning and mapped to meaning for audience classification.
• Activation Across Channels: Segments can be deployed across programmatic display, social, mobile, video and connected TV channels via partner integrations and DSPs.
• Privacy & Compliance: Data collection is consent‑based, monitored for quality and transparency; the company emphasises adherence to industry standards and supports cookieless / identity‑agnostic targeting approaches.
• Insights & Enrichment Use‑Cases: Beyond targeting, ShareThis Audiences supports enrichment of first‑party data, audience insights, segmentation for product development, and performance optimisation.
• Scalability & Global Scope: The solution supports global scale: billions of events monthly, large user‑base, and rapid turnaround for new audiences.
• Future‑proof Identity Strategy: The platform emphasises readiness for a post‑cookie world via identity solutions such as the “Atlas Global ID” and contextual offerings to complement behavioural targeting.