Audience Ratings is a SaaS analytics solution from Tubular Labs that delivers standardized, validated measurement of social video audiences across platforms. It enables media companies, brands, and agencies to accurately assess true viewership, engagement, and reach, moving beyond superficial metrics like likes and subscribers. The product allows for apples-to-apples comparison of video performance, supporting data-driven content strategy and competitive positioning in the digital video landscape.

Key Features

Validated Cross-Platform Measurement Standardized metrics for audience size, attention, and engagement across social platforms.

• Measures unique viewers, 30-second views, and minutes watched.
• Normalizes data for fair comparison between Facebook, YouTube, and more.

Audience Engagement Analytics Tracks real viewer attention, not just passive scrolling.

• Differentiates between engaged viewers and casual scrollers.
• Provides insights into audience demographics, geo-data, and content affinities.

Competitive Benchmarking Enables direct comparison with industry peers.

• Delivers market-standard rankings on audience size and engagement.
• Supports portfolio positioning and RFP win-rate improvement.

Trend and Segment Analysis Monitors shifts in audience interests and behaviors.

• Leverages ContentGraph to analyze time spent by audience segments on video categories.
• Identifies emerging trends among key demographics like Gen Z and Millennials.

TV-like Metrics for Digital Video Integrates social video into media plans with familiar TV metrics.

• Provides GRPs (Gross Rating Points) and TRPs (Target Rating Points) for social video.
• Facilitates media planning and ad sales with standardized reporting.

Benefits

Accurate Audience Validation Ensures advertisers and partners see real, deduplicated audience numbers.

• Builds trust with standardized, validated data.
• Supports cross-platform campaign measurement and reporting.

Optimized Content Strategy Empowers content creators to tailor strategies based on actual viewer engagement.

• Informs decisions with granular insights on who is watching and for how long.
• Enhances ability to create content that resonates with target audiences.

Stronger Market Positioning Improves competitive edge in negotiations and partnerships.

• Demonstrates true reach and engagement to secure more brand investments.
• Enables media companies to capture market share by aligning with audience trends