Algonomy's Audience Manager empowers marketers to gain automated insights and connect with customers in the moment. It simplifies audience discovery through point-and-click filtering based on attributes or browsing information, allowing for the creation of granular segments for targeted engagement. Marketers can build, manage, and utilize real-time customer segment lists for personalized interactions by defining segments using historical data or visitor schemas. The platform offers pre-built automated segments for common use cases like churn, cart abandonment, and order value, which can be filtered, modified, and customized. These segments can then be activated across all downstream destinations for personalization, cross-channel marketing campaigns, and targeted advertising. Audience Manager drives in-the-moment engagement on preferred channels with contextual and hyper-personalized campaigns, leveraging behavioral algorithms to optimize segmentation strategies. It automatically builds campaign audiences by combining marketer goals with customer behavior, affinity, and preferences using advanced AI that orchestrates customer journeys and activation across touchpoints with continuous experimentation. The solution also includes a data platform for building and enriching 360-degree customer profiles in real-time.

Features & Benefits

• Audience Discovery: Simplifies segment creation with point-and-click filtering based on customer attributes or browsing information.
• Real-time Segment Building: Allows creation, management, and activation of audience segments for immediate personalization.
• Pre-built Automated Segments: Provides ready-to-use segments for common marketing scenarios like churn and cart abandonment, with customization options.
• Campaign Orchestration: Enables activation of segments for personalization, cross-channel campaigns, and targeted advertising.
• AI-Driven Personalization: Leverages behavioral algorithms and AI to orchestrate customer journeys and optimize segmentation strategies.