Overview

Audience Intelligence from KORE consolidates, cleans and enriches fan and ticketing data into a unified customer view so sports and entertainment organisations can segment audiences, personalise communication and measure campaign and sponsorship ROI. The platform supports data warehousing, audience building, automated reporting and activation workflows to turn raw data into targeted marketing journeys and partnership insights that drive revenue and improve fan engagement.

Features and Capabilities

• Data Consolidation & Golden Record: Consolidate, clean, deduplicate and enrich fan data from CRM, ticketing, POS and digital sources into a single golden record for each fan.
• Audience Builder & Segmentation: Drag-and-drop audience builder to create dynamic segments based on behavior, tags and attributes without SQL.
• Data Warehouse & Analytics: Centralized data warehouse for cross-source analytics, enabling custom reporting and deeper fan insights.
• Personalization & Campaign Activation: Use dynamic segments to orchestrate targeted marketing journeys and campaigns across channels for higher engagement.
• Custom Reporting & Visualization: Pre-built and custom reports and dashboards for ticketing, email marketing, sponsorship ROI and fan engagement metrics.
• Sponsorship & Partnership Intelligence: Tools to measure partner exposure, activation outcomes and sponsorship ROI to optimise portfolio performance.
• Integrations & CRM Connectors: Connectors and integrations for major ticketing systems, CRM and marketing platforms to keep data flowing and updated.
• Activation Workflows & Campaign Management: Centralised campaign management to run, track and optimise multi-channel campaigns from one platform.
• Professional Services & Consulting: Strategic consulting, KPI services and analytics support to help implement data strategy and BI best practices.
• Help Center & Documentation: Online help resources and module-specific documentation for Audience Builder, CRM setup, SSO and administration.