Know your existing audiences

Discover the demographics of your existing app users and the ads they viewed, personas that make up your user base, the advertisers targeting them on social media, and the other apps they’re using.

First, we gather data from the source – the consumer

This means first-party global app engagement and social ad data from _real _people.

Next we aggregate and group the data

The organization of the data enables you to make the best decision, easily.

Finally, we report the insights in a single UI

Now your team has the data at your fingertips, no more waiting for survey or research data.

Audience Insights enables you to:

Understand your competitors’ audiences

See the demographics of your competitors’ app users and the ads they viewed, personas that make up their user base, the advertisers targeting them on social media, and the other apps they’re using.

Identify and address competitor threats

Learn which competitor advertisers are targeting your audiences and which apps are taking mindshare from your user bases.

Discover and reach new audiences

Find new personas to target within your desired demographics. Be informed of which advertisers target the new personas and which apps they engage with most.

App Marketers and Game Developers

Acquire new users, increase downloads, gain more mindshare, and take users from competitors.

Media Sellers

Prospect smarter, win more pitches, grow advertiser investments and share of wallet.

Brand Marketers

Increase share of voice, spend smarter, grow revenue, and reduce waste.