Target, personalize, and experiment faster by activating your complete customer 360 data.

Unleash the power of the data warehouse with an entire suite of audience activation features built for marketers. Build dynamic audience segments, power personalized omnichannel campaigns, and unify messaging across every marketing platform.

Built for marketers, loved by data teams

Easily activate, explore, and manage audiences directly on your warehouse with a point-and-click visual builder. Build audiences confidently with governed data.

Transform your warehouse into a Composable Customer Data Platform

The future of MarTech is composable. Instead of creating another data silo with a CDP, activate the valuable customer data you already have. Bridge the gap between marketing & data teams.

Supercharge personalization with the most powerful audience builder

Unlock the full value of your data with advanced features purpose-built for marketers. Add complex segmentation logic without writing SQL. Enrichment Join third-party data directly to your warehouse, and use that data in audiences One-Click Audiences Auto-generate and sync audiences to multiple destinations with 1 click Many-to-Many Relationships Target extremely granular audiences across complex and interrelated datasets Inclusions and Exclusions Specify inclusion or exclusion of other audiences and reuse existing definitions Experiments Divide an audience into multiple cohorts and compare performance across groups Warehouse managed audiences Data teams can manage audiences programmatically and import directly from the warehouse Computed Columns Instantly compute custom fields like LTV or average spend without needing code

Understand the size, shape, and performance of your segments

Warehouse Writeback Track segment membership changes in the warehouse, alongside all your other data Segment Size Tracking See estimated size change as you build audiences, and also track size over time Audience Comparisons Compare any 2 audiences to understand member overlaps and unions Performance Tracking Analyze your most successful experiments by tracking metrics over time Match Rates See matched audience size and match rate across ads platforms, all in one place

Loved by marketers, trusted by data teams.

Future-proof your martech

Unlimited flexibility and visibility in how you transform your data. No vendor lock-in upstream or downstream

Fastest time-to-value

Instantly unlock the power of your first-party customer data by connecting to your existing data platforms

Segment & activate in one place

Keep your audiences fresh in all your marketing and advertising tools with automated syncs.