Overview

Atlas Global ID is a scalable identity and interest‑data platform that enables marketers, advertisers, and analysts to access cookieless, privacy‑compliant signals derived from real human behavior across the open web. It builds on ShareThis’ unique publisher network and first‑party cookie integrations to deliver rich interest vectors and universal IDs, ensuring reliable targeting, enrichment, and analytics in a post‑third‑party‑cookie ecosystem.

Features and Capabilities

• Deep integrations: Atlas uses a proprietary identity map created from seamless integrations within publisher and programmatic ecosystems.
• Unique data access: Powered by access to over 3 million publisher 1P cookies and enriched via interest vectors based on content consumption patterns.
• Cookieless readiness: Designed for the evolving identity landscape, connecting to mobile ad IDs (MAIDs), hashed email IDs, and universal IDs to ensure continuity and accuracy.
• Audience segments & enrichment: Offers ready‑made audience segments, propensity scores and enables custom data products for targeting, activation, enrichment and analytics.
• Privacy & compliance: Data is consent‑based, quality‑monitored, and adheres to strict global privacy standards; executes under transparent sourcing and ethical standards.
• Use‑cases across the funnel: Supports customer acquisition, audience targeting, enrichment, analytics and personalization across open web inventory and programmatic channels.
• Scalable infrastructure: Built to serve enterprise volumes and allow performance in a cookieless future, maintaining continuity of data access and identifier links.