Appfigures ASO Tools is a web-based software suite designed to help mobile app developers and marketers improve app visibility and downloads through advanced app store optimization (ASO) techniques. It provides keyword research and analysis, real-time keyword rank monitoring, and competitor tracking, leveraging data from the App Store and Google Play. The platform enables users to identify high-performing keywords, monitor their app’s ranking trends, analyze competitors’ ASO strategies, and track the impact of their optimization efforts. Appfigures centralizes these insights, streamlining the process of increasing organic app downloads and refining ASO strategies without manual guesswork.

Key Features

Keyword Research & Analysis Find high-performing keywords to target for better app visibility.

• Smart keyword suggestions based on proprietary performance data
• Analyze keyword popularity, competition, and relevance
• Identify keywords competitors are using

Keyword Rank Monitoring Track how your app and competitors rank for specific keywords.

• Hourly updates on keyword rankings across countries and devices
• Alerts for rank changes via email or Slack
• Historical trend analysis for keyword performance

Competitor Tracking Gain insights into competitors’ ASO strategies and performance.

• Compare keyword usage and rankings side-by-side
• Analyze competitor download estimates, ratings, and revenue
• Uncover keywords used in paid campaigns

Download & Revenue Analytics Measure the impact of ASO efforts on app performance.

• Accurate download and revenue tracking
• Category rank monitoring
• Integration with ad revenue and spend analytics

Global & Cross-Platform Insights Monitor app performance and ASO effectiveness worldwide.

• Track rankings and keywords across App Store and Google Play
• Analyze results by country, device, and store

Benefits

Increased App Visibility Improve discoverability in app stores for target keywords.

• Attract more organic downloads
• Outperform competitors in search rankings

Data-Driven Decision Making Leverage actionable insights to refine ASO strategies.

• Reduce manual guesswork with automated recommendations
• Monitor real-time changes and respond quickly

Competitive Advantage Stay ahead of rivals with comprehensive competitor intelligence.

• Identify new keyword opportunities
• Benchmark against top-performing apps

Centralized ASO Management Streamline ASO workflow in a single platform.

• Unified dashboard for all analytics and optimization tools
• Save time with automated tracking and reporting