AI-powered budget optimization platform for marketers to automate, forecast, and maximize campaign ROI across channels.
Vendor
Marin Software
Company Website
Maximize your ROI with AI that dynamically manages spend across ad platforms.
Marin Ascend is an AI-driven platform designed to optimize paid media budgets across multiple channels. It dynamically allocates spend based on performance forecasts, helping marketers maximize ROI and reduce manual effort. Ascend supports strategy-based budgeting, real-time pacing, and predictive analytics to ensure campaigns stay on track and deliver measurable results.
Is your marketing investment allocated across platforms optimally? Dynamic spend allocation is the answer. Map any number of campaigns from various publisher accounts to a Strategy with a shared spend goal. Then let Marin activate that across channels and manage toward your spend targets throughout the month or quarter.
Are you on pace to hit your budget? Marin monitors spend and automatically adjusts budget allocation across campaigns to keep you on target. Never worry about over or under-spending again.
Features
- Dynamic Budget Allocation: Automatically adjusts spend across campaigns to meet performance goals.
- Strategy-Based Management: Group campaigns by business objectives and manage shared budgets.
- Forecasting Engine: Predicts impact of budget changes on conversions, revenue, and profit.
- Real-Time Pacing Dashboards: Visualize spend vs. plan and identify under/over-performing campaigns.
- Automated Optimization Rules: Set caps, pacing goals, and rollover options for smarter control.