Architect AI™ is an advanced agentic AI platform designed for retailers to revolutionize customer personalization, identify growth opportunities, and accelerate market entry. Built upon a robust Customer Data Experience Platform (CDXP), it leverages a comprehensive view of customer data, marketing performance, and commerce interactions. The platform is trained on over 30 billion retail customer data points and benefits from more than 12 years of AI development and testing, demonstrating its maturity and effectiveness. It aims to generate significant team efficiency by automating complex tasks.

Architect AI empowers businesses to enrich customer profiles with actionable predictive data, enabling better insights and precise targeting. This includes affinity modeling for products and categories, predictive lifecycle stages to engage customers at critical moments, forecasting next purchase dates, and identifying high-value shoppers through predictive Customer Lifetime Value (CLV). Furthermore, the platform optimizes the entire customer journey at scale using AI, determining optimal message frequency, identifying preferred communication channels, suggesting next-best actions based on individual behaviors, and optimizing message send times for maximum impact.

For marketers, Architect AI provides deep insights through a data exploration agent that allows conversational querying of performance data, delivering instant answers to complex questions without manual analysis. It operates with full business context, thanks to Ometria’s built-in Customer Data Platform (CDP). Finally, it accelerates campaign creation with generative AI, offering on-brand subject line and copy generation to overcome creative blocks, alongside AI-driven product recommendations tailored to each customer's unique taste profile. This holistic approach ensures a highly individualized and efficient retail experience.

Features & Benefits

• Customer Profile Enrichment: Integrates actionable predictive data into customer profiles for enhanced insights and targeting.
• AI Customer Journey Optimization: Tailors each customer's experience at scale using artificial intelligence.
• AI Deep Insights: Enables marketers to instantly get answers to performance questions through data exploration.
• AI Content Creation: Accelerates campaign time-to-market with generative AI for content.