Appodeal Mediation

Appodeal Mediation is a transparent and flexible ad mediation platform designed to give mobile app and game developers full control over their monetization strategy. Unlike traditional black-box systems, it offers open-source technology, real-time optimization, and advanced automation to maximize revenue while maintaining transparency and ownership.

Features

• Open-source SDK for full transparency and control
• Hybrid monetization setup with In-App Bidding and waterfall management
• Real-time auction data access for smarter optimization
• A/B testing for mediation and monetization strategies
• 200+ actionable metrics in a unified dashboard
• Integration with 70+ ad demand sources
• Automated waterfall and bidding decisions powered by machine learning
• Flexible setup options: main or complementary mediation
• Ad quality control with custom rules and filters
• Benchmarking tools to compare performance against industry standards

Capabilities

• Full ownership of monetization data and auction logic
• Real-time optimization of ad placements, formats, and user segments
• Predictive LTV and eLTV forecasting for strategic decisions
• Advanced segmentation for payers and non-payers to maximize ARPU and retention
• Ability to run multiple A/B tests simultaneously
• Seamless integration with existing tech stack with minimal engineering effort
• Unified view of attribution, ad spend, and revenue for better insights
• Scalable solution for indie developers and large studios alike

Benefits

• Increased revenue through transparent and optimized ad mediation
• Complete control over monetization strategy without hidden rules or lock-ins
• Faster setup and reduced operational complexity
• Improved retention and lifetime value through smarter segmentation
• Enhanced decision-making with real-time data and open-source flexibility
• Ability to benchmark performance and identify growth opportunities
• Hands-off scaling with automation for fast-moving teams
• Proven success stories from indie developers to top-ranking games