Appfigures App Intelligence is a SaaS platform that provides detailed analytics and intelligence for mobile apps across the App Store and Google Play. It enables users to analyze competitor strategies, benchmark performance, track downloads and revenue, monitor SDK usage, and optimize for app store search. The tool is designed for developers, marketers, and analysts seeking accurate, granular, and actionable data to inform decision-making and improve their app's market position.

Key Features

Competitive Analysis Analyze competitors’ actions, performance trends, and strategies.

• Benchmark your app’s performance against competitors.
• Explore new markets and identify emerging trends.

Download & Revenue Estimates Access daily estimated downloads and revenue with country-level granularity.

• Highly accurate models for free apps and apps with in-app purchases.
• Historical data and hourly updates for trend analysis.

SDK & Technology Insights See which SDKs, analytics, ad networks, and APIs are installed in any app.

• Human-assisted detection process for high accuracy.
• Track SDK installs and uninstalls to monitor technology adoption.

App Store Optimization (ASO) Tools Identify and track organic keywords, category ranks, and keyword competitiveness.

• Hourly updates for keyword and category ranks.
• AI-based keyword suggestions and competitor keyword tracking.

Audience & Demographic Analysis Break down app audiences by gender and age.

• Understand user segments to refine targeting and marketing strategies.

Review & Ratings Analysis Monitor and analyze reviews and ratings from every country.

• Sentiment and topic analysis (ML-based, topic analysis coming soon).
• Alerts for new reviews and changes in ratings.

Feature Tracking & Alerts Track when and where apps are featured in stores.

• Set up alerts for changes in category ranks, features, or competitor actions.

Benefits

Informed Decision-Making Make strategic choices based on accurate, up-to-date market data.

• Reduce guesswork with reliable intelligence.
• Identify opportunities and threats early.

Competitive Advantage Outsmart competitors by understanding their strategies and market moves.

• Benchmark performance to set realistic goals.
• Discover new markets and growth areas.

Efficient ASO & Marketing Optimize app store presence and marketing with data-driven keyword and audience insights.

• Increase visibility and downloads through targeted ASO.
• Refine ad spend and creative strategies based on competitor data