Apiture's Data Intelligence solution provides financial institutions with a multi-tiered toolset designed to generate actionable insights and support marketing efforts. It empowers banks and credit unions to better understand and engage with their account holders, leading to more personalized banking experiences and growth. The platform offers various components, including Data Portal for enhancing marketing campaigns with tailored advertising, Data Engage for delivering targeted on-screen messages and educational content, and Data Direct for providing direct access to digital banking and account opening data feeds. Regardless of an institution's size or data expertise, Apiture's Data Intelligence aims to activate the power of data for strategic advantage.

Features & Benefits

• Data Portal: Enhances marketing efforts with highly relevant advertising campaigns tailored to specific audiences based on core and digital banking data.
• Data Engage: A no-code toolkit for delivering targeted on-screen marketing notices, surveys, tips, and tutorials to educate, cross-sell, and drive adoption of banking features.
• Data Direct: Provides real-time or batch data feeds from the Apiture Digital Banking Platform for in-house data teams or technology partners to analyze digital banking and account opening activity.