Overview

DISQO Audience API is a deterministic, privacy-first data API that delivers high-quality consumer insights directly to businesses. It enables brands and marketers to access real-time, person-level audience data across multiple channels, facilitating improved targeting, segmentation, and measurement. By connecting to DISQO’s large opt-in panel, the API empowers users with accurate, first-party consumer signals to fuel marketing activation and analytics, ensuring reliable decision-making beyond traditional aggregated metrics.

Features and Capabilities

• **Deterministic, Person-Level Consumer Data via API: **The DISQO Audience API delivers highly accurate, individual-level consumer data based on deterministic methodologies. Data comes from verified, real users rather than probabilistic estimates, enabling precise audience targeting.
• **Integration with Marketing and Analytics Platforms: **The API integrates seamlessly with existing marketing and analytics tools to enhance campaign performance. Users can embed consumer signals directly into workflows for real-time optimization.
• **Real-Time Opt-In Panel Data with Granular Insights: **DISQO provides up-to-date data from a large opt-in consumer panel that captures detailed behaviors, preferences, and interests to create precise audience profiles.
• **Supports Detailed Audience Segmentation: **Enables complex segmentation based on demographics, behaviors, purchase intent, preferences, and more, allowing marketers to target highly specific audiences.
• **Measurement of Marketing Effectiveness with Connected Exposure: **Links individual ad exposures to consumer actions and behavior changes, providing accurate measurement of campaign impact across all media channels.
• **Privacy-First Design and Compliance: **Built with strict adherence to privacy regulations and consumer consent requirements, ensuring data processing complies with legal frameworks like GDPR.
• **Seamless API Integration into Existing Workflows: **Businesses can easily integrate the API into marketing, CRM, and analytics systems to embed consumer data into automated processes and decision-making.
• **Supports Cross-Channel Data Activation: **Provides consistent audience data for activation across digital, social media, TV (including CTV/OTT), and other advertising platforms.
• **Scalable Solution for Various Use Cases: **Flexible and scalable, suitable for targeted marketing campaigns, comprehensive market research, or ongoing audience intelligence programs.
• **Reduces Reliance on Probabilistic and Aggregated Data: **Unlike methods relying on estimates, DISQO delivers true person-level data, improving the accuracy of audience insights and campaign targeting.
• **Enables Deep Understanding of Consumer Journeys and Purchase Behavior: **Offers detailed insights into how consumers respond to advertising, their path to purchase, and evolving preferences, enabling smarter marketing strategies.