CUSTOMERS TODAY HAVE GREAT EXPECTATIONS

Those expectations apply before, during and after product or service launch. This translates from the movement of discovery and consideration, all the way through post-purchase and product use. Yet, the biggest reason companies fail is because they do not have a clear and up-to-date understanding of their customers and users:

• User personas – which are the most important customer/user segments for the product or service?
• User needs – how and what do they need to be fully satisfied; what problems are they trying to solve?
• User journeys – what are the different reasons they engage with the product or service?
• User moments of truth – what are the users’ most important decision-making points along the way?

INFORM INNOVATION FOR GREAT USER EXPERIENCES

Apexon Research-as-a-Service is focused on discovery with an emphasis on delivering actionable insights and results. Our approach typically includes:

• Behavioral research and insights
• Primary/secondary research and analysis
• A/B testing and analysis
• UX Mapping: Ecosystem, Empathy, User Journey, Service Blueprinting
• Deep-dive qualitative research paired with deep data AI-led quantitative Insights for customer and industry insights and findings

Apexon UX Research-as-a-Service

UX Strategy & Insight Mapping We bridge the gaps between Discovery and Design with insightful solution definition activities, including:

• Foundational system information architecture based on user insights
• Sequence diagrams, user flows, empathy, customer journey, experience, and ecosystem maps
• Mission critical “Sprint 0” user-centric experience requirements and foundational solution wireframing Actionable Research Our initiatives deliver actionable results via activities such as:
• Definition of market users and landscape
• Recruitment and interviewing of subject specialists, target users
• Targeted competitive analysis
• Heuristics evaluation of current product or prototypes Blueprinting Service blueprints complement our user journey maps and layer the various service components of people, technology, and processes. They provide a data-driven understanding of the current product based on market and user research, as well as KPI and analytics reviews. THE OUTCOMES WE DELIVER

Deep insights into user needs & wants

Apexon’s UX Research-as-a-Service provides actionable insights that can be incorporated into UX design and execution. As a result, businesses can drive more efficient design and development cycles, increase user satisfaction and retention, and improve overall organizational performance.

Specific results include:

Clearer design direction By reducing design errors and redundant development; and building on scalable foundations More effective collaboration Based on a shared understanding of design requirements Increased innovation As a result of a clearer understanding of user journeys Accelerated cycle time As a result of defined design direction