Apex Digital Retail by DealerOn is a cloud-based digital retailing platform designed for automotive dealerships to facilitate a seamless, end-to-end online car-buying experience. The platform allows customers to browse inventory, value trade-ins, select incentives, customize payment plans, and upload documents, all from their computer or mobile device. Apex integrates directly with dealership websites, ensuring a cohesive and transparent payment experience at every stage of the shopping process. The system includes advanced features such as live credit pulls, F&I accessory menus, and integration with PriceStak for unified pricing. Apex also supports the sale of vehicle accessories through a partnership with Insignia Group, making it possible for customers to personalize their vehicles during the purchase process. The platform is designed to increase lead generation, improve customer engagement, and streamline dealership operations by bridging the gap between online and in-store sales.

Key Features

Personalized Payment Customization Customers can design payment plans tailored to their needs.

• Real-time payment calculation and customization
• Integration with incentives and special offers

Trade-In Valuation Enables customers to value their trade-ins online.

• Guided trade-in process
• Transparent valuation integrated into payment options

F&I Accessory Menu Integration Allows customers to select finance and insurance products and accessories.

• Accessory selection with interactive visuals
• Integration with Insignia Group for OEM accessories

Live Credit Pulls and Document Uploads Streamlines the financing process.

• Secure online credit application and decisioning
• Upload required documents directly through the platform

Full Website Integration Seamless experience across all dealership website pages.

• Unified pricing with PriceStak
• Consistent payment information throughout the shopping journey

Behavioral Targeting System (BTS) Increases lead generation through targeted engagement.

• Personalized offers based on user behavior
• Typical 30-40% increase in dealership leads

Benefits

Enhanced Customer Experience Provides a modern, intuitive, and transparent car-buying journey.

• Customers can complete most steps online at their convenience
• Reduces confusion and increases satisfaction

Increased Lead Generation and Engagement Drives more qualified leads and higher engagement rates.

• 113% increase in leads and 18% rise in VDP engagement reported by users[2]
• Higher conversion rates from online shoppers

Operational Efficiency for Dealerships Streamlines sales and F&I processes.

• Reduces time spent on manual tasks
• Integrates with existing dealership workflows