AOS (Advertising Operations System) is an intelligent media platform developed by Operative to help media companies accelerate growth and drive revenue. It provides a unified solution for connecting ad tech stacks, activating data, modernizing selling processes, and transforming operations through AI-powered automation and workflows.

Key Features

Unified Data Activation Connect and unify data across the full ad tech stack

• Integrate data from multiple platforms and sources
• Provide actionable insights through comprehensive data analytics

AI-Powered Sales Optimization Accelerate sales and unlock new monetization opportunities

• Generate AI-optimized advertising plans
• Converge products and rate cards across channels
• Enable self-serve tools for scaling to all advertiser sizes

Intelligent Workflow Automation Transform operations with AI-driven processes

• Automate manual workflows through flexible AI systems
• Streamline creative workflows with sales and order integration
• Enable data-driven decision-making through real-time insights

Benefits

Increased Revenue Growth Drive higher yield and monetization across inventory

• Optimize ad sales across all channels and advertiser types
• Unlock new revenue streams through converged selling

Enhanced Operational Efficiency Streamline workflows and reduce manual effort

• Automate time-consuming operational tasks
• Enable faster, more intelligent decision-making

Improved Advertiser Performance Deliver greater value and outcomes to advertisers

• Provide comprehensive campaign data and insights
• Enable multi-currency performance reporting