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AnywordKeywee

An AI-powered content platform that optimizes marketing copy with A/B testing data for improved business outcomes.

Product details

Anyword is an AI-driven content platform designed to enhance marketing performance by integrating A/B-tested data into the content generation process. It aims to close the feedback loop for AI models and applications, leading to a significant lift in business outcomes. The platform offers industry-leading performance prediction accuracy, enabling users to determine which content variations will perform best based on audience, business goals, and channels, achieving 82% accuracy compared to generic AI models. Anyword is built for enterprise use, featuring secure access with SSO and role-based permissions, data privacy by design with LLM-agnostic technology, and compliance with global standards like SOC 2, ISO 27001, GDPR, and HIPAA. Its always-on reliability ensures 99.9% uptime for uninterrupted workflows. Marketing teams benefit from its intuitive interface, integrated SEO tools, faster ad creation (33% reduction), increased clicks (23% more), hyper-personalized ad copy at scale, and improved email click-through rates (from 2.5% to 8%). Anyword also facilitates persona creation and optimizes content across SEO, social media, performance, and email channels.

Features & Benefits

  • Gen-AI Content Platform: An award-winning AI content platform for enterprise Go-To-Market teams, backed by A/B-tested data.
  • Gen-AI Content Performance API: Adds A/B-tested data, performance predictions, and performance RAG to AI Apps and Agents.
  • Performance Prediction: Accurately predicts which content variation will perform better with 82% accuracy.
  • Enterprise-Grade Security: Includes secure access, data privacy by design, compliance with global standards, and always-on reliability.
  • Marketing Team Benefits: Offers intuitive use, SEO tools, faster content creation, increased clicks, hyper-personalization, and improved CTRs.
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