Anchanto Digital Shelf is a purpose-built analytics and monitoring platform designed for e-commerce brands and retailers. It enables businesses to win the digital shelf by providing detailed insights into pricing, promotions, content quality, share of search, and product availability. The platform helps users understand, process, and react to market dynamics in real time, ensuring they stay competitive in crowded marketplaces. Anchanto Digital Shelf empowers users to benchmark against competitors, identify unauthorized sellers, track category trends, and optimize product discoverability. With centralized dashboards and customizable reports, it supports strategic decision-making and enhances digital shelf health across all channels.

Features

• Dashboard: Centralized view of digital shelf health covering KPIs like market share, brand visibility, availability, and content quality.
• Pricing Module: Track prices by channel, category, and store; monitor price and discount trends; compare with competitors.
• Sales Module: Analyze brand and category market share and competitor performance.
• Inventory Module: Monitor inventory availability across channels, brands, sellers, and categories.
• Content Quality: Track product content quality, customer ratings, and sentiment analysis.
• Discover Module: Identify competing products and compare based on price, keywords, and content.
• Share of Search: Analyze brand visibility through keyword and category search rankings.
• Scorecard Tracking: Detailed scorecards for product, store, and brand performance.
• Reporting: Generate and download custom reports with selected parameters.
• Notification Intelligence: Set alerts for specific metrics to stay updated on performance.
• Identify Unauthorized Sellers: Detect grey sellers undercutting prices and affecting market share.
• Track Category Trends: Monitor GMV and units sold per category; identify growth-driving price ranges.
• Track New Launches: Monitor competitor product launches and stock status.
• Search Ranking Analysis: Understand which brands and keywords dominate search results.
• Keyword Optimization: Identify missing trending keywords in product listings.
• Scorecard Trackers: Create trackers for brands, products, categories, and keywords.
• Category Nomenclature Standardization: Harmonize category names for simplified data visualization.
• Bulk Report Sharing: Export dashboards and share via email for team collaboration.

Benefits

• Enhanced Visibility: Maximize product discoverability and brand presence across marketplaces.
• Optimized Pricing: Adjust prices quickly based on competitor trends to protect margins.
• Improved Conversions: Track inventory availability and ensure products are in stock.
• Actionable Intelligence: Use consumer insights to attract repeat buyers and improve marketing.
• Competitive Benchmarking: Visualize market share and compare performance with competitors.
• Operational Efficiency: Automate reporting and alerts to streamline decision-making.
• Scalable Insights: Built for brands, retailers, distributors, and enablers across industries.
• Customizable Dashboards: Tailor views and reports to business needs and performance goals.