Overview

CHEQ Analytics is a specialized solution designed to identify and mitigate invalid traffic, including bots and fake users, across digital marketing channels. It integrates seamlessly with platforms like Adobe Analytics and Google Analytics 360 via API, providing enhanced visibility into the impact of non-human traffic on marketing efforts. By safeguarding data integrity, CHEQ Analytics enables more accurate decision-making in marketing strategies.

Features and Capabilities

• Bot Detection and Mitigation: Utilizes advanced algorithms to identify and block bot traffic, ensuring that analytics data reflects genuine user interactions.
• Integration with Analytics Platforms: Offers API integration with major analytics platforms, enhancing data accuracy and reporting capabilities.
• Real-Time Traffic Monitoring: Provides real-time monitoring of web traffic to detect and respond to invalid traffic promptly.
• Campaign Impact Analysis: Enables detailed analysis of how invalid traffic affects specific marketing campaigns, allowing for targeted optimizations.
• Segmentation and Personalization Protection: Protects downstream workflows like A/B testing, personalization, and audience profiling from data pollution caused by fake traffic.
• Granular Trend Analysis: Tracks invalid traffic patterns across various KPIs, regions, and channels over time, offering deep insights into traffic quality.