Get an extensive analysis of your social media presence

Sprout’s analytics tools unlock deep insights to learn what resonates with your customers, identify market trends, and prove the ROI of your social impact so your organization can strategically wield social to increase future business impact.

Paid Performance Reporting

Evaluate social advertising across channels and audiences to identify top-performing campaigns and optimize future ad spend.

Hashtag Tracking Tools

Discover which hashtags your audience is already following so you can use them to increase your reach and grow your following.

Profile Performance Report

Access a high-level overview of performance across all connected profiles to quickly evaluate social growth.

Tag Report

Access an overview of your inbound and outbound tagged messages to easily analyze volume, performance patterns and campaign effectiveness.

Post Performance Report

Analyze cross-channel performance at the post level to understand what resonates and why.

Competitor Reports

Track competitor performance across social media to benchmark against your organization’s performance and to identify new opportunities in your industry.

Case Team Activity Report

See how quickly and how often individual users reply to social messages and complete assigned cases to measure team productivity and improve customer care.

Network Reports

Dig into your individual profiles performance across a specific network—Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube and Pinterest—to identify opportunities and network-specific strategy.