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Ana by Upswing is an SMS-based student engagement tool that delivers proactive, personalized support. It connects students to campus resources, sends reminders, and gathers real-time feedback. Powered by AI and human support, Ana helps institutions improve retention by meeting students where they are and responding to their needs instantly.

Vendor

Vendor

Upswing

Company Website

Company Website

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Product details

Ana

Ana is an SMS-based student engagement and retention tool designed to proactively connect college students with campus resources. Combining AI automation with human support, Ana delivers personalized messages, reminders, and surveys to help institutions improve student outcomes, reduce dropout rates, and foster stronger campus connections.

Features

  • AI-powered SMS messaging campaigns
  • Personalized reminders and resource links
  • Real-time student feedback via surveys
  • “Hey Ana” on-demand student support
  • Escalation of critical issues to administrators
  • Customizable message plans aligned with academic calendars
  • Integration with campus support services
  • Engagement analytics and campaign performance tracking

Capabilities

  • Delivers proactive communication tailored to student needs
  • Connects students to academic, mental health, and basic needs resources
  • Enables early intervention through behavioral insights
  • Supports administrators with real-time data and alerts
  • Reduces workload through automated responses and human-assisted escalation
  • Enhances empathy and connection through conversational messaging
  • Adapts to institutional goals and student demographics

Benefits

  • Increases graduation and retention rates
  • Improves student engagement and resource utilization
  • Saves administrative time and improves operational efficiency
  • Builds trust and connection with non-traditional and marginalized students
  • Provides actionable insights for student success strategies
  • Enhances accessibility and responsiveness of campus support
  • Strengthens institutional impact through data-driven outreach
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