A/B Testing for Everyone

Enable self-service experimentation for every team. Stop sacrificing performance and start testing without compromise—for free.

Unlock growth and conversion as a team

Easy to use

• Start testing for free with one line of code.
• Build with clicks—not code—using our visual experiment editor.
• Guide teams to set up tests in a few clicks. Test more without compromise
• Access sequential testing, T-tests, and multi-armed bandits out-of-the-box.
• Use custom code to test banners, modals, and more.
• Get high-performance experimentation for every plan. Drive conversion with the right tools
• Bring analytics, feature management, CDP, and Session Replay in one place.
• Seamlessly target experiments to personalize the entire journey.
• Get unified metrics and data in one place–no integrations required.

Making the complex, simple

Easy to use Get started with one line of code and built-in guidance every step of the way. Powerful flexibility Get lightning-fast performance and robust stats to run any test you need. One unified platform Boost conversion rates and drive personalization with real-time insights.

Get more from Web Experimentation

Scale A/B testing with self-serve Web Experimentation. Start faster and test better, so your team can drive more conversions. Visual experiment editor Build variants with clicks—not code—on top of your website. uided user experience for all Guide teams to set up experiments no matter their experience level. Flexible stats for any use case Get more flexibility with A/B tests powered by sequential testing or T-tests. Custom code editor Use JavaScript, CSS, and HTML to build complex variants like banners and modals for more flexibility. Multi-armed bandits (MABs) Grow faster with advanced MABs to personalize more offers without dropping conversions. One place for your metrics Get the web and marketing insights you need in one place so you can know how you’re doing at a glance.