Build Your Best Site with Reimagined Web Analytics

One line of code for automated web insights, Session Replay, A/B testing, and personalized experiences. Supercharge your web analytics and leave GA4 in the dust.

One line of code to get started

Sign up for our free Starter plan and set up website tracking for automated insights—no developer required.

• One line of code to instrument your website and instantly capture rich web insights.
• Access web performance data in minutes with default tracked events.
• Analyze the metrics that matter—page views, sessions, clicks, traffic, conversions, and more.

Get automated web insights

Access rich web insights to analyze user acquisition, behavior, and conversion metrics.

• Get full-funnel insights across channels, campaigns, and pages.
• Connect website behavior to page views, bounce rate, and session metrics.
• Dig into multi-dimensional segments to build personalized experiences.

Run campaigns that deliver

Get powerful campaign insights to understand how your investments drive website growth.

• Automatically bucket UTMs and referrers into channels to organize acquisition traffic.
• Use multi-touch attribution to evaluate which acquisition strategies shine.
• Track return on ad spend metrics with Google and Meta integrations or warehouse data.

Drive deeper engagement on your website

Improve customer outcomes and boost conversions with personalized messaging based on behavioral insights.

• Alert users about new offers and guide them to relevant landing pages.
• Promote content users will enjoy based on their behaviors.
• Get valuable feedback without disrupting the customer journey.

See how visitors engage on your site

Use Session Replay to combine quantitative metrics with qualitative insights to understand visitor behavior.

• Visualize how users interact on your website at every step of their journey.
• Uncover visitor trends that correlate with your web performance metrics.
• Use built-in identity management to ensure the most accurate analysis.

Boost website conversions

Delivering web experiences that convert has never been easier. Maximize conversion rates with A/B testing powered by real-time insights.

• Unite teams with unified analytics and A/B testing.
• Improve website conversion with split URL testing.
• Use multi-armed bandits to personalize without missing conversions.

Everything to improve your website in one place

Grow with better campaigns See how your top-performing campaigns, channels, and content impact new user growth. Optimize for conversions Use behavioral insights to understand the customer journey and learn what makes users convert or drop off. Build a revenue engine Identify your purchase drivers by correlating buying behavior with site performance.

What is web analytics?

Web analytics is a collection of analytics tool that collects, measures, and analyzes various metrics and user behavior on a website to produce insights into web performance, user engagement, user experience, and conversions. These insights help you understand how users interact, which pages they visit, how long they stay, and what actions they take. Web analytics enable a business to improve its web usability, content relevance, conversion rates, and overall user experience to achieve its goals.