Perfect Your Product without the Guesswork

Get fast answers to any growth question without coding. Amplitude unites all your data with behavioral analytics and AI automation—for an easier way to build your best product.

Automate your analytics setup

Enable baseline product reporting, dashboards, and charts with just one line of code.

• See real-time data about your users as they happen in the product
• Surface important insights with next to no customization
• Dive into conversion, retention, and feature engagement metrics to take action

Insights at your fingertips

Discover best-practice templates and charts that flatten the learning curve.

• Get started quickly with expert-built templates
• Access key product metrics right away
• Customize insights and reporting based on your industry

Turn questions into answers

Ask questions about your product without having to know your data or taxonomy

• Use AI to analyze your product data
• Ask questions and instantly visualize insights
• Build and customize charts using natural language

Drive user action and engagement

Encourage users to take key product actions with highly relevant communication based on behavioral insights.

• Guide users through product milestones such as onboarding and activation.
• Prompt users to explore new features or advanced workflows.
• Get valuable user feedback without disrupting the in-product experience.

Set metrics and track goals

Analyze any mix of metrics, attributes, and cross-platform user behaviors to pinpoint your growth drivers, including marketing campaigns.

• Save metrics and standardize across charts, cohorts, and tables
• Dig into multi-dimensional segments that impact metrics
• Compare metrics across your most relevant user segments

Find and fix issues

Stay ahead of potential issues with a smart platform that alerts you to regressions in your metrics—no manual effort required.

• Spot trends and significant deviations from expected values
• Get notified about issues before they impact your business
• Investigate the root cause of anomalies behind changes

Everything to optimize your product

Engage your users Deliver tailored in-product communication based on behavioral insights to better personalize experiences and drive user outcomes. Increase conversions Compare funnels by who converts and who doesn’t to see shared traits, remove obstacles, and deliver a seamless experience. Boost retention and loyalty Identify what drives churn, purchasing, and loyalty by correlating user behaviors with growth for greater returns at every stage of the funnel. Power experimentation Run, scale, and analyze targeted experiments for user flows, forms, and more using existing analytics to ship better experiences faster. Enable product-led growth Take action on powerful product insights to meet customers where they are and fuel acquisition, monetization, and retention.

How does Amplitude Analytics help me build a better product?

Amplitude Analytics provides you with clear insights on how to improve your product and increase conversion, engagement, and retention. Powered by machine learning, the platform visualizes your customer journey, calls out friction points, and helps you understand behaviors at the deepest level using best-in-class tools.