Unlock Data-driven Personalization

Capture the complete customer picture and activate those insights into more personalized experiences.

Connect. Analyze. Activate.

Data Connections Unify customer data across your entire data ecosystem and deliver the right insights to grow your business. Governance Deliver trusted, governed data across all your teams to unlock and build customer lifetime value. Audience Management Discover new audiences with native audience segmentation and targeting that shine a light on how you can drive revenue.

Powering growth starts with the data

Proactively improve data quality Increase data confidence with proactive data monitoring and data planning designed for your customer analytics. Reduce cost & redundancies Drive business efficiency with single system implementation and management for customer data. Deliver targeted experiences Grow customer engagement with native audience discovery, segmentation, & targeting. Empower your developer Reduce instrumentation time with a built-in developer toolkit and data observability features.

Un-silo your customer data

Increase data quality and reduce cost with insight-driven instrumentation. Data Planning Define and standardize customer data upfront to reduce data quality issues. Developer Experience Reduce instrumentation time with a built-in developer toolkit and data observability features. Identity Resolution Resolve customer identities across touchpoints to build unified customer profiles. Data Governance Proactively maintain the integrity and quality of customer data across the data lifecycle. Data Federation Federate customer data beyond analytics across your data stack with a single platform. Audience Management Identify the right users with behavioral segmentation without additional instrumentation. Audience Activation Activate customers at any digital destination including email, ads, and product—no engineering work required.