Connect with customers through scalable, targeted multichannel communications

Message targeting and personalization

Send customized messages to the right person at the right time using Amazon Pinpoint.

Features of Amazon Pinpoint

This section describes the major features of Amazon Pinpoint and the tasks that you can perform by using them.

Define audience segments

Reach the right audience for your messages by defining audience segments. A segment designates which users receive the messages that are sent from a campaign or journey. You can define dynamic segments based on data that's reported by your application, such as operating system or mobile device type. You can also import static segments that you define outside of Amazon Pinpoint.

Engage your audience with messaging campaigns

Engage your audience by creating a campaign. A campaign sends tailored messages on a schedule that you define. You can create campaigns that send push notifications, email, SMS text messages, and voice messages. To experiment with alternative campaign strategies, set up your campaign as an A/B test, and analyze the results with Amazon Pinpoint analytics.

Create user journeys

Create custom, multi-step experiences for your customers by designing and building journeys. With journeys, you can send messages to your customers based on their attributes, behaviors, and activities. When you build a journey, you design an automated workflow of activities that perform a variety of different actions—for example, sending an email message to participants, waiting for a certain period of time, or splitting participants based on actions that they take, such as clicking a link in a message.

Provide consistent messaging with templates

Design consistent messages and reuse content more effectively by creating and using message templates. A message template contains content and settings that you want to reuse in messages that you send for any of your Amazon Pinpoint projects. You can create templates for email, push notifications, in-app messages, SMS messages, and voice messages.

Deliver personalized content

Send content that's customized for each recipient of a message. Using message variables and attributes, you can deliver dynamic, personalized content in messages that you send from campaigns and journeys. To streamline development, you can also use message variables and attributes to add personalized content to message templates. With message templates, this content can come from attributes that you create directly in Amazon Pinpoint or a machine learning model that you create in Amazon Personalize. By connecting message templates to models in Amazon Personalize, you can use machine learning to send relevant promotions or recommendations to each recipient of a message.

Analyze user behavior

Gain insight into your audience and the effectiveness of your campaigns and messaging activities by using the analytics that Amazon Pinpoint provides. You can view trends in your users' level of engagement, purchase activity, demographics, and more. You can also monitor your message traffic by viewing metrics such as the total number of messages that you sent for a campaign or project. Through the Amazon Pinpoint API, your application can also report custom data, which Amazon Pinpoint makes available for analysis. To analyze or store analytics data outside Amazon Pinpoint, configure Amazon Pinpoint to stream the data to Amazon Kinesis.