Overview

Perpetua AMC leverages the Amazon Marketing Cloud clean-room environment to provide brands and agencies with advanced analytics and audience-building capabilities in a privacy-compliant manner. It enables tracking of ad spend through the full funnel — from upper-funnel brand awareness to lower-funnel conversions on Amazon and off-Amazon channels — helping marketers understand true customer acquisition cost, lifetime value, media mix attribution, and campaign effectiveness. The solution is embedded within Perpetua’s platform, allowing users to pass data securely, analyse aggregated shopper behaviours, and build custom audiences from SQL-driven insights.

Features and Capabilities

• Custom analytics and attribution: Use SQL-based queries within the AMC clean-room to attribute ad impact across media channels and customer touchpoints.
• End-to-end funnel visibility: Measure metrics such as new-to-brand acquisition cost, customer lifetime value, repurchase behavior, and upper-funnel influence on lower-funnel conversions.
• Audience creation & activation: Build custom or pre-built audiences via AMC insights (e.g., shoppers who viewed specific ASINs, added to cart but didn’t purchase) and apply them in DSP campaigns.
• Brand-safe, privacy-compliant data clean-room: Operates in Amazon’s secure environment, ensuring compliance with regulations (like GDPR/CPRA) by only returning aggregated, anonymised insights.
• Media-mix & campaign spend optimisation: Determine which ad units and channels (Sponsored Products, Display, DSP, upper-funnel campaigns) drive incremental value, and optimise budget accordingly.
• Flexible reporting & visualisation: Customisable dashboards and data pipelines enable brands to visualise insights and make data-driven decisions.
• Integrated with Perpetua’s platform: Seamlessly embedded within Perpetua’s retail-media execution environment, enabling brands to operationalise insights immediately.